Date: Thursday 12 September 2024
Time: 8:30am – 10:00am
CPD Hours: 1.5
Location: Meeting Room 10, Cairns Convention Centre
Cost: Members of RACDS $160 / Non-Members $200
Speakers: Dr Gerry Clausen (Prosthodontist) and
Dr Kang Kim
(General Dentist)
Description: Join this masterclass hosted by Dr Gerard Clausen and Dr
Kang Kim as they provide insights into the intersection of dentistry and business.
In a two-part session, these distinguished professionals shed light on the critical
fusion of clinical expertise and business acumen required for success in the
ever-evolving field of dentistry.
Dr Gerard Clausen challenges the conventional wisdom that dentistry is primarily a
profession and only secondarily a business. Drawing on his experience, Dr Clausen
exposes the essential interplay between clinical and communication skills and the
nuanced understanding of the dental practice's broader environment. From navigating
regulatory bodies to managing billing practices, his presentation explores the
multifaceted aspects that impact every dental practitioner, offering a fresh
perspective on the symbiotic relationship between the art of dentistry and the
science of business.
Next, Dr Kang Kim takes the stage with his presentation titled "The Golden Ratio of
Business and Healthcare." Delving into the fast-evolving landscape shaped by digital
advancements, cultural shifts, and the unprecedented influence of social media, Dr
Kim illuminates how these factors have redefined patient expectations and the
delivery of healthcare services. The COVID-19 pandemic, acting as a catalyst for
change, accelerated the adoption of digital health solutions, prompting a paradigm
shift in the patient-provider dynamic.
In this intricate dance between business and healthcare, Dr Kim advocates for a
delicate balance, emphasising the importance that business-driven decisions should
balance in an ideal “golden ratio” with the foundational principles of healthcare
and the expected ethical conduct of health practitioners. Through a historical lens,
he traces the evolution of the dental profession, highlighting the impact of
advertising restrictions, practice ownership regulations, and the rise of dental
corporates. Dr Kim explores the pitfalls of uninformed business decision-making,
offering insights into common accounting omissions and valuations that can hinder
the success of dental practices.
As the masterclass unfolds, participants will gain valuable perspectives on how to
navigate the complex business terrain of dentistry, armed with the knowledge
presented by Dr Gerard Clausen and Dr Kang Kim.